Entrepreneurial marketing and performance of medium size hotel businesses in Ibadan, Nigeria

IMPACTS AND CHALLENGES OF CLOUD COMPUTING FOR SMALL AND MEDIUM SCALE BUSINESSES IN NIGERIA

Cloud computing technology is providing businesses, be it micro, small, medium, and large scale enterprises with the same level playing grounds. Small and Medium enterprises (SMEs) that have adopted the cloud are taking their businesses to greater heights with the competitive edge that cloud computing offers. The limitations faced by (SMEs) in procuring and maintaining IT infrastructures has be...

Entrepreneurial orientation in hotel establishments

The present paper analyses the influence of entrepreneurial orientation (integrated approach) and its dimensions (individual approach) on hotel performance. We pose a structural equation model (SEM) Partial Least Square (PLS) through Smart PLS 3.1.9 on a dataset obtained by means of a questionnaire emailed to 102 hotel directors between January and June 2014. The most relevant contribution of t...

Marketing Performance of Salad Vegetables: The Case of Cabbage Marketing in Abia State, Nigeria

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

Information Technology Application for Knowledge Management in Medium-Size Businesses

Residents’ Satisfaction with Adequacy of Facilities in Metropolitan Ibadan, Nigeria

The study examined the quantity and quality of infrastructure in Ibadan, Nigeria with a view to using information to providing policy guidelines for sustainable infrastructural development. Using stratified sampling technique, a total of fifteen wards from the five local government areas in Ibadan metropolis were selected for study. The selection of all the local government areas is based on th...